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BOOK STORE UMM

Bookstore UMM diresmikan pada tanggal 21 Agustus 2015. Sebagai salah satu unit bisnis Universitas Muhammadiyah Malang. Dalam masa beroperasi Bookstore UMM telah mengalami perkembangan masih terdapat banyak kekurangan, terdapat beberapa kendala yang begitu mempengaruhi kinerja Bookstore UMM sejak beroperasi selama kurang lebih 4 tahun 4 bulan. Kendala tersebut masih dirasakan sampai sekarang misalnya jumlah mobilitas penjualan yang rendah.

Sampai saat ini Bookstore UMM telah memiliki 3 divisi yaitu divisi buku, divisi stationery dan divisi komputer, dan beberapa waktu yang lalu Bookstore UMM mengembangkan satu divisi baru yang bekerjasama dengan pihak perorangan dengan membentuk unit usaha baru yang dinamai pusat souvenir UMM, dimana pihak perseorangan ini dipilih karena memiliki visi dan misi yang sama dengan UMM. Pangsa pasar yang dituju oleh pusat souvenir ini terutama dari kalangan civitas UMM maupun kalangan non civitas diharapkan mampu memberikan kontribusi yang lebih baik dalam perkembangan Bookstore UMM di masa sekarang dan masa mendatang. Tiga divisi yang dimiliki Bookstore UMM ini berada satu lantai dengan display yang terbagi sebelah barat untuk display divisi alat tulis kantor dan sebelah timur untuk display divisi buku dan divisi komputer.

Berpijak pada rencana jangka panjang Bookstore UMM yang mengacu pada beberapa toko di area Melang dan sekitarnya. Bookstore berupaya mengembangkan konsep baru dalam upaya promosi atas Bookstore UMM, penciptaan brand baru dalam menunjang proses pemasaran mulai dikembangkan sejak November 2010. berpijak pada kondisi real Bookstore UMM dimasa sekarang, akan dikembangkan sebagai One Stop Market of Education and Shopping.

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